FAQ & Best Practices

FAQ

Can I open demand item on CPM?

Yes, however, it is increasing the risk of buying impressions which will not result in video views.

Can I start demand item on CPM and shift to CPV?

Yes. Moving between rate types is possible. Note that the risk in new demand item is bigger in CPM than in Optimized CPM.

Can I start campaign in CPV?

Yes, but since the system has thousands of live demand items competing on the same media, the amount of impressions bought will be lower than when using CPM.

Can I lose money when buying on CPV?

No. Peak platform is bearing the risk.

However, if there will be manipulation by the network that will cause the platform to constantly lose, the network we will shut down the network seat immediately

Can I buy traffic on Optimized CPM and not CPV?

Yes, this can work very well for networks who can match well between their demand and a targeted supply.

Does the integrated SSPs sell In-Banner inventory?

Yes. As long as the demand item is categorized correctly as In-Banner (contains the relevant attributes).

Does the demand item expected revenue effects on prediction?

No. The expected revenue is in use for reporting purposes only and does not effect on prediction.