Automation Rules

Owned by Shahar Meir
Last updated: Feb 02, 2020
3 min read

This feature will allow you to create automatic actions according to Peak's and Cedato's data.

To start integration please contact Peak 226 Team with both:

  • Access Key
  • Secret Key 


Note; When using this feature all creatives should have ONLY ${LINE_ITEM_ID} macro (make sure to remove all others; 

${APP_BUNDLE_ID}_${PUBLISHER_NETWORK_ID}... etc)

Rules:

General:

Serving fee- your serving fee on Cedato. This amount will be deducted from the rate defined (from the "Rate" minus the "Serving" we will deduct the "Margin" you set to keep).

Max oCPM Rate, Max CPV Rate- it is highly suggested to define Max Rate, as it will prevent new demand items with a high rate that doesn't meet the threshold to be created.


Change Rate: 

This rule will be applied to all active demand items 4 times a day. 

Make sure to insert Margin (you want to save to yourself) in a decimal way- e.g; if you wish to keep to yourself 20% Margin insert 0.2 and not 20%.

Based on both Cedato player's current RPM and Peak's Demand Item ID.

 


Pause oCPM:

Demand items will be paused if they active for 4 days and didn't reach XXXX views.


Clone Demand-Items:

For each parameter on this rule, X demand items will be cloned (according to the amount you've inserted) based on the top (in terms of cost) geo/ size/ bundle (1 bundle for each demand item) from yesterday's data.

*The daily cap should be the total daily budget in $ (e.g if you inserted 15- the daily cap for each demand item will be 15$).

**If you want only 1 parameter to be active insert 'zero' ("0") on the others.


Create SSP/ Geo / Size Trends:

Based on the "Opportunities" and yesterday's data (Over views> opportunities) demand items (if it is active) will be created that has 2 or more points on the "Growth Potential" column.

Create New Demand-Item with Blacklist

 New demand items will be created with Blacklist of all the bundles that were with impressions based on the last 7 days.

Create New Demand-Item:

A general, RON, targeting free Demand-Items according to the amount set.

*Note that this will be applied once a day 

Create Cedato Trends:

New Demand-Items will be opened based on Cedato's trends only (Geos, sizes) and according to the amount set.

oCPM to CPV:

This rule will be applied to all active demand items that set on oCPM and reached XXXX views and X% Fill Rate or 4 days have past  (Make sure to insert Fill Rate in a decimal way- e.g 0.2 and not 20%). The Demand item pricing type will be switch to CPV, the daily cap will be set according to your definition.

A new rate will be defined according to the RPM on Cedato minus the Margin set on Peak.

*Note that this will be applied once every 4 hours