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FAQ


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titleCan I open demand item on CPM?

Yes, however, it is increasing the risk of buying impressions which will not result in video views.


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titleCan I start demand item on CPM and shift to CPV?

Yes. Moving between rate types is possible. Note that the risk in new demand item is bigger in CPM than in Optimized CPM. 


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titleCan I start campaign in CPV?

Yes, but since the system has thousands of live demand items competing on the same media, the amount of impressions bought will be lower than when using CPM.


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titleCan I lose money when buying on CPV?

No. Peak platform is bearing the risk. 

However, if there will be manipulation by the network that will cause the platform to constantly lose, the network we will shut down the network seat immediately


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titleCan I buy traffic on Optimized CPM and not CPV?

Yes, this can work very well for networks who can match well between their demand and a targeted supply.


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titleDoes the integrated SSPs sell In-Banner inventory?

Yes. As long as the demand item is categorized correctly as In-Banner (contains the relevant attributes).


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titleDoes the demand item expected revenue effects on prediction?

No. The expected revenue is in use for reporting purposes only and does not effect on prediction.

Best Practice for opening new Demand Item 

It is recommended to use Optimized CPM pricing type for  first demand items opened in the system, in order to buy more aggressively and collect relevant data that will be used for optimization. Start with low daily budget $10 daily. The system will buy good (converted to video views) impressions and “bad” impressions.
  • Once the demand item reached 3000 views or more (from different domains), shift the demand item pricing type to CPV.
  • It is suggested to always keep "Optimized CPM" demand items learning in your grid - do so by cloning demand items and set them once again to Optimized CPM.
    • Callback settings: Please make sure to place the pixel correctly in your players.

                  Placing the pixel incorrectly can create a significant loss!

      • We recommend that after placing the pixel, run an Optimized CPM campaign and compare the video view numbers.
      • Until numbers are verified run the campaigns with small daily budget to make sure that everything is set correctly.
      • Don’t run any CPV campaign before you verified that the pixel is reporting well and numbers in your other platforms are equal to the numbers in peak platform.
  • Keep it diverse - diversified demand will improve the platform’s prediction and optimization.
    • Create demand item for each environment: Desktop, Mobile Web, In App
    • Create demand item with different rates (e.g. $0.9, $1 and $1.6)
    • Create demand item for each player system you use.
    • Make sure to open "secure" demand items- that will assure you are exposed to vast and different supply and SSPs.
    Make sure to enter valid advertiser domain - avoid using the same domain for all demand items.
    Optimize on daily basis- improve targeting to exclude irrelevant options, use blacklist/whitelist.
    Keep in mind that the optimization is towards view events.
    Keep running CPM / Optimized CPM  demand items to explore new media.
  • On CPV, campaign will continue to buy as long as the demand is buying well those impressions and the video expected revenues is higher than media cost.