Advertiser Entity
Advertiser is one of the top entities of Peak platform hierarchy. This entity usually represents one specific Advertiser/partner with whom you have a financial relationship.
Accessing Advertiser Entity Grid
The Advertiser Entity grid is opened by clicking Advertisers>Accounts in the Entities Grid Window. The Advertisers grid displays accounts of advertisers currently working with your network.
You can use filters to access the specific advertiser, perform different actions like create or clone an Advertiser, customize the grid columns, export reports and so on.
The grid columns contain information about the advertiser, like when it was created, impressions, views, and so on. The grid columns can be customized as needed to display or hide details and make your grid easy to work with. For more on customizing the grid columns, click here.
ID (hidden by default) - A unique number for an Advertiser, automatically generated by the system.
Account Name - A unique name for the advertiser, chosen in line with your business considerations. Must be at least 4 characters.
Demand Partner- The platform in which the advertiser demand is managed.
Manager - Name of the advertiser's account manager, chosen from the list of the network’s employees.
Sales Manager (hidden by default) - Name of the advertiser's sales manager, chosen from the list of the network’s employees.
Status - Status of whether an approval was given for an Advertiser entity: Approved or Disabled.
Created - The date the Advertiser entity was created.
Modified - The last date the Advertiser entity changes were saved.
Impressions - Total number of impressions generated during the time set.
Views - Total number of views (video starts) generated during the time set.
Network Revenue - Total revenue to the network for the time set.
Network Cost - Total cost to the network for the time set.
Network Profit - Total profit to the network (The difference between the revenue and cost for the time set).
eCPM- The cost per 1000 impressions- (Cost/Impressions)*1000.
Revenue eCPM- The revenue per 1000 impressions- (Revenue/Impressions)*1000
View eCPM- The cost per 1000 views- (Cost/Views)*1000
Fill Rate-Indicates the number of Views per Impressions- (Views/Impressions)*100.
Adding a New Advertiser Entity
You can add a new Advertiser entity in the Entities Grid Window. See more about adding a new Advertiser entity here.
Cloning an Advertiser Entity
You can choose to create a new Advertiser by cloning an existing one. The cloning feature is used solely for the purpose of quickly creating an Advertiser entity with similar characteristics. For more about cloning an entity, click here.
Exporting Advertiser Entity Data
You can export data for advertiser accounts directly from the grid by clicking the Export icon in the Entities Toolbar. For more about exporting of entity data, click here.
To learn more about working with Advertiser entity, please refer to child pages of this section of the wiki.