Demand Side Workflow
Owned by Former user (Deleted)
Peak demand side consists of two hierarchy-related entities. In order to be able to buy inventory on Peak, you must create both entities: Advertiser & Demand Items.
Following are their descriptions:
- The advertiser is the top entity that usually represents one specific advertiser/partner with whom you have a financial relationship. See Adding a New Advertiser
- A Demand Item contains all the relevant properties and buying instructions from the advertiser, including rate, video content, budget, targeting parameters, and so on. There can be one or more Demand item per Advertiser. See Video Demand Item