TCF 2.0 - Peak DSP

Peak DSP supports the IAB Transparency and Consent Framework (TCF) 2.0!

With TCF 2.0 support, we're making digital advertising more transparent and respectful of user privacy. Whether you're an advertiser, a website owner, or an SSP, this update helps you build trust with your audience and get better results from your ads.

This feature gives users more control over their data and makes sure advertisers, website owners (publishers), and supply-side platforms (SSPs) are following the rules.

For Advertisers (DSP Users):

1. See Clearly:

   • With TCF 2.0, you can understand better how your data is used in ads. This helps you decide where your ads should go.

2. Respectful Ads:

   • We now listen to what users want when it comes to their data. Your ads can still reach the right people while respecting their privacy.

3. Easy Changeover:

   • TCF 2.0 fits right into our platform, so you don't have to change much about how you work.

4. IAB GPP Support:

   • We now support the IAB Global Privacy Platform (GPP), making it easier to serve ads while respecting user privacy preferences.

   • You can use macros to pass the data to your demand:

     1. ${GPP_SID}  - GPP section ID

     2. ${GPP_STRING} -  TCF consent string

For SSPs:

1. More Transparency:

   • SSPs benefit from clearer ad transactions, making sure user consent preferences are respected all around.

2. More Control:

   • TCF 2.0 means SSPs have more say in how user data is used by advertisers, building trust and accountability.

3. Simple Integration:

   • TCF 2.0 support fits right into SSP platforms, making it simpler to communicate user consent preferences to DSPs.

Additional Features:

1. GDPR Friendly:

   • We're also GDPR compliant, so you can trust that your data and your users' data are handled safely.

2. See User Consent Easily:

   • Our new dashboard lets you see user consent and compliance in real-time.